Kubota-Hawaii AgTech Collaboration

The Kubota-Hawaiʻi AgTech Collaboration represents a unique opportunity for Kubota to expand its market presence and product offerings in Hawaiʻi, North America, and potentially the Pacific Island nations. Hawaiʻi serves as a strategic hub for the Pacific region, offering a gateway for introducing innovative agricultural technologies to a diverse and dynamic market. By collaborating with a partnership of producers, researchers, and trainers, Kubota can address specific challenges in food production, further enhance its reputation, and drive sales growth in potentially new segments.

This partnership aims to leverage the strengths of the Hawaiʻi Island Agriculture Partnership (HIAP), the Hawaiʻi Foreign Trade Zone (FTZ), and the State of Hawaiʻi Department of Business Economic Development and Tourism (DBEDT). The collaboration will focus on identifying market needs, showcasing advanced agricultural equipment, and facilitating knowledge transfer.